INFLUENCERS! 4 reasons why they are the best way to GROW your business
Social media influencers, celebrities, creators, social publishers and more. They can be local to a small town or international stars. You will find them in every niche, targeting every possible demographic. Most importantly, they have an audience that trusts them.
Influencer marketing has turned into the BEST form of advertising and these are 4 reasons why:
1. THEY ARE TRUSTED.
Influencers have built a following by dedicating a lot of time and effort in a specific topic. Overtime they develop an expertise and style that makes them unique. For that reason, people will trust and take advice from these influencers.
Take Cristina for example. Cristina has spent the last 8 years building a community of 100K followers on social media. Her followers love her unique style and how she constantly improves it. When Cristina partners with a clothing brand that she believes in, her followers will trust her recommendation and will be very likely to purchase these clothing.
You cannot achieve this type of trust with traditional marketing methods.
2. THEY CREATE CONTENT FOR YOU.
One of the most underestimated expense in advertising is content creation. Not only is it costly, it is VERY HARD to create engaging content.
Influencers not only create content for you, but also create content that they know will be relevant to their audience. In most cases, you will have the ability to reuse that content and post it on your website or your social media accounts. Most importantly, it saves you a lot of TIME and MONEY.
Which brings me to my third point...
3. THEY ARE COST EFFECTIVE!
As opposed to popular beliefs, influencer marketing is more affordable that any other traditional online marketing methods. You will find yourself spending LESS money and getting better results simultaneously.
4. THEY BUILD YOUR REPUTATION
One of the big advantages of influencer marketing is that it helps you reach and gain new customers WHILE BUILDING YOUR BRAND. Influencers with a good reputation will not only help you make more sales, but also build your brand awareness and reputation.
But... like everything in life, there is the good and the less good...
Although influencer marketing has many great advantages, it is important to note that:
As opposed to traditional online marketing, it is more challenging to get into and harder to achieve results if not done right.
It is more time consuming to do the necessary research than most marketing methods.
If you work with influencers with a bad reputation, it can negatively affect your brand.
We are here to bring balance.
At ViralCollab, we give you all the GOOD in influencer marketing and get rid of all the BAD.
With over 4 years of dealing strictly with influencer marketing and having being apart of some of the largest influencer campaigns around the world, we can help you achieve these results no matter the size of your business or your industry.
We are here to help.
Find out more by visiting our website OR send us an email at info@viralcollab.com.