Creating Awareness for Fashion Nova through an engaging creator campaign
Objective & Execution
FashionNova teamed up with Viral Collab for a unique campaign with a specific target audience focus. Creators seamlessly integrated Nova Men clothing into their content, organically featuring the brand in skits. To maximize awareness, creators highlighted the Fashion Nova brand.
Goal
Fashion Nova, a leading apparel brand, partnered with Viral Collab to boost awareness for their male clothing line, “Nova Men.”
Results
The campaign achieved remarkable success, reaching a vast audience with over 5.8M views and over 10 million impressions. The engagement surpassed 570K, yielding an engagement rate of 9.8% which reflects the audience’s strong connection to the content.
