Season Updates Awareness
Objective & Execution
In collaboration with Viral Collab, NetEase engaged creators to generate excitement around the impending game update. Creators crafted content highlighting the new features, fostering anticipation.
Goal
Naraka: Bladepoint sought heightened awareness for its latest season updates. NetEase Games Montreal partnered with Viral Collab for a strategic, multi-creator collaboration.
Results
The campaign surpassed expectations with 484K+ views, 40K+ engagements, and an impressive 8.2% engagement rate. Noteworthy is the average view time of 98% highlighting a strong viewer connection.
