Elevating Product Awareness through Targeted Influencer Collaboration
Objective & Execution
In partnership with Viral Collab, MSI strategically collaborated with a specific KOL to build anticipation for a new product release spanning the second to fourth quarter. The creator crafted content tailored to accentuate the features and advantages of the upcoming product.
Goal
MSI, renowned for powerful laptops, sought to enhance awareness for a specific product range. The brand collaborated with Viral Collab with a focus on engaging one key opinion leader (KOL).
Results
The campaign excelled, reaching a substantial audience with over 5 million views. Impressively, engagement soared to 470K+, resulting in a robust engagement rate of 9.4%, showcasing the audience’s strong affinity for the content.
